A business model is guaranteed to be successful when it is capable of mapping out how you will create ongoing value for your customers. A sound business plan is a simple one which is well thought and well executed. It should define and drive the activities and behaviors of the entire organization. We’ve put together these simple steps to securing a successful business plan.

1. Precise

It is necessary to make all your information as precise as you can and be precise when creating your business plan. This includes setting deadlines for your goals. Procrastination is human, and you’re much more likely to take actions if you’ve set a strict date for yourself and others to see. It is crucial to be specific while identifying your customer base. Once you know this, you’ll be able to identify how to best sell them your product

2. Realistic

You have to be 100% realistic and honest when working on your business plan. It’s very tempting to toot your own horn and give the best-case scenario for everything, but this usually results in missing a target you set too high. There’s just no point in lying or stretching the truth in your business plan: sooner or later the truth will come out.

3. Flexible

Your business plan is a “living” document that should evolve along with your business. As you realize that your assumptions are right or wrong, you should be able to adjust your plan if needed. If you see that the business model you’re defined isn’t working as well as you thought, you should be able to update your business plan accordingly. In business, flexibility is key.